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Do humans really have a ‘lizard brain’ lurking beneath our rational minds?
It’s a powerful analogy that captured the popular imagination, but the biological reality is quite different Humans have a cognitive quirk for the number three. Think of the many stories that use it, from The Three Little Pigs to Goldilocks and the Three Bears and The Three Musketeers. Public information and political campaigns use it for impact and ease of recall (“Stop, look and listen”; “See it. Say it. Sorted”…