Culture The Guardian — Culture · 2026-10-08T10:58:30Z · 1 min read

Can Ali G: Who Iz I? save character comedy cinema?

Sacha Baron Cohen’s new film risks being outdated in a more rancorous era. But could it restore the personality-driven genre to big screens or end it altogether? For a man whose campaign slogan was once “Keep it real”, Ali G has his work cut out in the reality of 2026. The big dog of Da West Staines Massiv was the character with whom Sacha Baron Cohen carved out his own niche of gonzo-gotcha comedy in the late 1990s…

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