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At Mipcom, TV Producers and Execs Lean Into Practical Solutions as Global Business Wrestles With More Change: ‘What We’re Seeing Is the Industry Shifting Under Our Feet‘
As the international TV business prepares to head to Cannes for Mipcom, the new mantra for producers and executives appears to be pragmatism. The days of bidding wars for exclusive rights are (mostly) gone. There have been cutbacks and cost-cutting after a cycle of rapid growth fueled by streamers. Advertising revenue is moving toward digital […]