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Adam Neumann says a car ride with Masayoshi Son started WeWork's $47 billion collapse
WeWork co-founder Adam Neumann says the collapse of his $47 billion company began during a 30-minute car ride with SoftBank founder Masayoshi Son in 2016. Speaking on The Diary of a CEO podcast, Neumann said Son's $4.2 billion investment offer fed his ego and made it "about the money." He also discussed WeWork's failed IPO, Chapter 11 bankruptcy and his new real estate startup, Flow.