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Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive
‘SAME FILM – DIFFERENT TRUTH’ is the marketing solution for the film’s poor reception by critics. Or, as Cruise says in the ad, ‘Fuck those people!’ ‘You know what? Fuck those people!” The speaker is Tom Cruise in his serious-fatsuit role of Digger, in the bold new online ad which gives the finger to his film’s bad reviews and the haters. His words are now repurposed to address loathsome critics. The ad’s message is…